For many years, golf club managers, owners and operators have been asking for a technical solution that allows them to earn maximum revenue from those tee times that are in high demand times, and ClubNet Systems has developed and tested a new ‘Dynamic Pricing’ option for their clients to implement if they wish.
The golf industry has looked at the success of other industries, including the hotel and airline industry, who, like golf, have a finite inventory of products to sell. Using a dynamic pricing strategy enables the club to promote their green fees at attractive rates, but the best rates are only available to those who book and pay the furthest in advance. Those golfers who book at the last minute will pay the higher green fee rates for the last few tee times that are available..
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